About Brand
At ISHQ by MUK, we offer a stunning collection of bridal wear, luxury apparel, and elegant attire for every special occasion. Whether you’re searching for a dazzling bridal gown, sophisticated luxury wear, or stylish formal and semi-formal outfits, we have it all. From the excitement of your engagement to the elegance of Nikkah, Mehndi, Barat, and Walima, our designs are crafted to make every moment unforgettable. Our pieces combine timeless traditions with modern flair, ensuring you look and feel like royalty on your big day. Indulge in our exquisite range of handcrafted outfits, tailored to perfection for brides who demand nothing but the best. Experience the perfect fusion of beauty, grace, and luxury with ISHQ by MUK – because your love story deserves to be celebrated in style.
Statement Of Brand
“Yad-e-mazi May hai kuch rang khass”
Brand Ideology
With a vision rooted in timeless beauty, our statement — “Yad-e-Mazi May Hai Kuch Rang Khass” —perfectly embodies our fusion of past and present. We are reviving the elegance of late 19th-century fashion, deeply connected to our heritage through the memories of our mothers and grandmothers. Drawing inspiration from this era, we extract silhouettes and design elements from their formal wear and seamlessly merge them with the refined aesthetics of the Mughal era, reinterpreted for the modern world. Our journey began with a treasured heirloom—my mother’s Walima dress — marking the first step toward bringing our vision to life. With the unwavering support of my colleague and best friend, we have embarked on this mission to weave nostalgia into contemporary luxury fashion, celebrating the artistry of the past with a fresh, modern perspective.
About Designer
Mr. Muhammad Umer Khan, the visionary founder of “ISHQ by MUK,” hails from Quetta, Pakistan. He pursued his passion for fashion by obtaining a bachelor’s degree in Fashion & Design from the esteemed Pakistan Institute of Fashion and Design (PIFD) in Lahore. Drawing from the opulent aesthetics of the 19th century and the evergreen classical beauty of the Mughal era, he founded his luxury brand, ISHQ by MUK. His designs are an elegant fusion of traditional elements and contemporary fashion, reflecting both historical richness and modern sophistication.
